about us
Our company, in the simplest terms
Background
Personize is an independent design firm providing UX strategy, user research, and design services to a diverse client base. We provide services for websites, apps, product features, and other visual and interactive elements.
Founded in 2019, Personize was brought to life by passionate designers with a vision of making design concepts more widely accessible to everyone. We work at the intersection of problem solving, design, and technology to bring fully realized UX strategy to clients who may not have an in-house designer, yet strive to customize and target their product directly towards their end-users.
Personize was bom from our strong belief that through the personalization and personification of products through design, we can create a wholesome user experience in an ever-evolving digital world.
Philosophy
At Personize, we approach each design process with a clear philosophy founded on several key tenets:
1 Creating accessible, intuitive designs that solve common problems.
2 Determining and deriving our designs by the users' expected value, aligned with our clients' business goals.
3 Highlighting and centering creativity throughout our design process.
4 Understanding that great design should not just be seen - it should be experienced by virtue of making a product useful and long-lasting
Clients
Personize works with a diverse client base from various industries, including finance, healthcare, technology, education, and non-profit. We provide end-to end service, from strategy and research through to design and analysis, to organizations who do not have an internal design team.
Whether you're looking for a full website overhaul, or need to optimize product features to make them more user friendly, Personize has the passion, experience, and creativity to design precisely towards your goals.
Why Us
There are numerous reasons why clients continuously return to Personize to handle their design projects.
1 We have a strong passion for usability, accessibility, and creativity.
2 We offer a wide range of design tools and services in one place.
3 We don't design to improve our portfolio, but rather to improve our clients' business.
4 We utilize various research methods to thoroughly understand your users before designing towards their needs.
5 We create designs to last, and will track the response and usability of our work to ensure that they do.
how we do it
Personize has a wealth of experience in reviewing and developing design briefs and projects. This experience has enabled us to create our own design process to best address the needs of our clients.
Product / Problem Definition
At this stage, we will clarify the clients' goals, collect the user requirements, understand the scone of the nroblem to be addressed /whether full nroduct concent or usability improvements), define the idea, and outline the key phases and elements of the project.
Research
Personize invests heavily in conducting extensive user research and market research to better inform our ideas and design decisions. Depending on the scope of the project and its audience, this research can include competitive analysis, individual interviews, and similar methods. In addition, we continuously stay up to date on the latest UI/UX trends, design principles and guidelines.
Analysis
At this point, we combine the data gleaned in the research phase with the stakeholder input to draw insights about the user and their expectations. We will create user personas that represent various segments of your audience, define user stories that help determine potential product interaction, and storyboard the design concept according to these insights.
Design
Now that we know who and what we are creating for, we can put pen to paper (figuratively speaking) and bring these ideas to life. Depending on the scope and type of the project, we will visualize the concept we've determined through sketches, wireframes, prototyping, design specifications, design systems, and model diagrams.
Validation
Personize seeks to create designs that will last, and to do so, we need to determine whether or not our design is creating the desired effect on the audience. To that end, we will conduct testing sessions and surveys, review quantitative data and analytics, and perform additional usability testing. This will enable us to make sure your users can understand the product and interact with it correctly, and identify any changes or improvements that may help.
Drop Us A Line
For more information about Personize, and how we can help
improve audience engagement through data-driven design, please contact us.
our services
Personize works according to its clients' needs to determine the precise design and UX services needed to ensure that your desired audience is engaging with your product or website to the optimum degree. Our service purview includes design for websites, mobile apps, product features, and similar elements.
Strategy
- Design thinking
- User personas and stories
- Customer journey mapping
- Problem statement
User Research
- Competitive analysis
- Design review
- Field studies and user interviews
- Stakeholder interviews
UX Design
- Product concept and visual design
- Wireframing
- Prototype building
- Data visualization
Accessibility Design
- AT (Assistive technology)
- Keyboard navigation
- Inclusive design
- Accessibility checklist
Testing and Validation
- Experience assessment
- Usability testing
- Web analytics and data insights
- Accessibility evaluation
Additional Design Services
- UIKits
- Brand design
- Style guide
- Interactive animations
CONTACT US
For more information about Personize, and how we can help improve audience engagement through data-driven design, please fill out the form below.
